THE INFLUENTIAL GROUP

ABOUT US

Established in 2017 as a Marketing and Consulting agency solely focused on being able to provide people, brands, and businesses with an authentic plan and perspective to succeed. From concept to implementation, we take a hands-on collaborative approach to understand your businesses goals to create actionable and influential marketing plans.
We leverage our experience and connections within top industries to create and develop unique and distinct marketing plans that leave an impression. We thrive creating new experiences; whether it is event organization, brand activation, marketing or advertising. Our passion is to create brand stories that shape the future for our clients and their consumers.
TIG EXECUTIVE TEAM
MISSION STATEMENT

To ignite the power of sport by forging strategic partnerships that elevate athletes, captivate fans, and propel brands to victory.

OUR VISION

To be the catalyst that ignites the passion between fans, athletes, and brands, shaping the future of sports through groundbreaking marketing strategies and a relentless pursuit of connection.

SPORTS MANAGEMENT & MARKETING

OUR SERVICES

TIG assists collegiate and professional athletes with brand activation to connect with fans and secure sponsorships through strategic marketing campaigns.

RESEARCH

We spend time getting to know your goals and identify opportunities.

CONCEPT

We begin to bring your goals to life through conceptual ideas.

DESIGN

Our experts get to work building out your project.

DEVELOP

A customized strategy is created to your specific needs.

DEPLOY

A complete branding launch plan is created and deployed.

GROW

We continue to evolve and reinforce your brand with your fans.

WEBSITE LAUNCH PROCESS

PROPOSAL

Reach out to us regarding your needs. If we’re the right match, a Proposal will follow.

DEPOSIT

Upon agreement and signing of the Proposal, a 50% deposit is required.

QUESTIONNAIRE

This helps us figure out what your business is about and what your creative needs are.

CONTENT

At this point, content such as photographs, artwork, and writing need to be provided.

PRODUCTION

The design process begins. In 1-2 weeks, you will have a website draft to review.

REVISIONS

Two (2) rounds of revisions are provided. Additional edits are billed at $75/hour.

FINAL PAYMENT

Prior to the website going live, the remaining balance is required.

LAUNCH

Your website will be launched and we will move into monthly management based on your package selection.

DIGITAL CONTENT CREATION THAT CONVERTS

CAPTIVATE YOUR AUDIENCE

In today’s digital age, compelling content is the key to unlocking brand recognition, engagement, and ultimately, conversions. At TIG, we’re your single destination for crafting a cohesive digital presence that tells your unique story and drives results.

LOGO

Your logo is the cornerstone of your brand identity. We’ll collaborate with you to develop a visually striking and memorable logo that embodies your brand essence and resonates with your target audience.

WEBSITE

Your website is your digital storefront. Our expert web designers create user-friendly, visually appealing websites that not only showcase your brand but also convert visitors into leads and customers.

PITCH DECK

Need to secure funding or impress a potential partner? We craft impactful pitch decks that clearly communicate your vision, value proposition, and competitive advantage in a clear, concise, and visually compelling way.

CONTENT

We create high-quality, engaging content – from blog posts and social media content to email campaigns and white papers – that educates your audience, establishes your brand as a thought leader, and drives targeted traffic.

VIDEO

Videos are a powerful storytelling tool. We develop captivating video content, including explainer videos, product demonstrations, and customer testimonials, to connect with your audience on an emotional level and boost engagement.

SOCIAL

Stay top-of-mind with your target audience! We develop and execute strategic social media campaigns that build brand awareness, foster community, and drive engagement across all major social media platforms.

WHY CHOOSE TIG?

STRATEGIC APPROACH

We don’t just create content; we develop a data-driven content strategy that aligns with your overall marketing goals and objectives.

EXCEPTIONAL CREATIVES

Our team of talented designers, writers, and videographers are passionate about crafting content that resonates with your audience and achieves your desired results.

MEASURABLE RESULTS

We track the performance of your content and provide you with regular reports, so you can see the tangible impact our work is having on your bottom line.

Ready to take your digital presence to the next level?

Contact us today to discuss your specific needs and learn how our digital content creation services can help you achieve your marketing goals.

    BUILD A LEGACY

    We ignite fan passion and brand loyalty through strategic brand activation campaigns that bring athletes, teams, and sponsors to life. Through guidance of our brand ambassadors, you can maximize your exposure and earnings.

    DEFINE YOUR CORE IDENTITY

    Uncover what makes you unique as an athlete and a person. Consider your skills, personality, values, and passions. This will be the foundation for your brand message.

    CRAFT A COMPELLING STORY

    People connect with stories. Share your athletic journey, motivations, and aspirations. This narrative will resonate with fans and build a deeper connection.

    DEVELOP A VISUAL IDENTITY

    Create a logo, color scheme, and consistent visual style across platforms. This includes social media, website (if applicable), and even your competition attire.

    IDENTIFY YOUR TARGET AUDIENCE

    Who are you trying to connect with? Understanding your ideal fan base helps tailor your message and choose the right platforms for engagement to enhance your brand to a national audience.

    BE ACTIVE AND ENGAGING

    Build a strong social media presence and consistently create content that connects with your audience. Respond to comments, participate in conversations, and show your personality.

    COLLABORATE WITH PARTNERS

    Partner with relevant brands and organizations that share your values. This can expand your reach, attract new fans, and generate sponsorship opportunities.
    Seamless Event Management: Powered by TIG

    CREATE UNFORGETTABLE EXPERIENCES

    At TIG, we’re not just sports marketing experts – we are professionals in crafting and executing exceptional events. We handle everything from the initial brainstorm to the final whistle, ensuring your camp, outing, or tradeshow runs smoothly, generates excitement, and delivers lasting impact.

    PLANNING

    We begin with in-depth consultations to understand your goals, target audience, and budget. Together, we develop a comprehensive event plan that maximizes engagement and ROI.

    CONTRACTING

    With our legal staff, we handle all contract negotiations with venues, vendors, and sponsors, securing the best deals and ensuring everything is in writing.

    COORDINATION

    Our experienced team meticulously manages every aspect of your event, from logistics and vendor coordination to scheduling and guest management.

    MARKETING

    We create a dynamic marketing campaign tailored to your specific event. This includes social media promotion, press releases, influencer outreach, and targeted advertising strategies to drive awareness and ticket sales.

    MANAGEMENT

    Our dedicated team will be on-site throughout your event, ensuring everything runs flawlessly and attendees have an exceptional experience.

    PARTNERING WITH TIG EVENTS

    PROVEN TRACK RECORD

    We have a successful history of delivering impactful sporting events that exceed expectations.

    FULL-SERVICE SOLUTION

    We handle everything, allowing you to focus on what matters most – the event itself.

    STRESS-FREE MANAGEMENT

    Let us handle the logistics and details, so you can focus on enjoying the event alongside your guests.
    GET IN TOUCH

    CONTACT OUR TEAM

    LET'S GET TO WORK

      Frequently Questions

      HOW CAN TIG HELP ME?

      We help you connect with your target audience and achieve your goals. This can involve:

      • Brand Building: Crafting a strong brand identity that resonates with fans and sponsors.
      • Social Media Management: Creating engaging content and managing your online presence to build a loyal following.
      • Sponsorship Acquisition: Securing lucrative sponsorship deals that align with your values and provide financial support.
      • Public Relations: Generating positive media coverage and raising your profile within the sports industry.
      • Event Marketing: Developing and promoting successful sporting events to maximize ticket sales and engagement.

      WHAT DOES IT COST TO PARTNER WITH TIG?

      Our fees vary depending on the specific services you need and the scope of your project. We offer tailored packages to fit your budget and goals. During a consultation, we can discuss your needs and provide a transparent fee structure.

      Our typical client will spend $500 to $2,500 per month with TIG for our services.

      HOW DO YOU MEASURE SUCCESS?

      We track key metrics to measure the effectiveness of your campaign. These may include:

      • Increased brand awareness: We monitor social media mentions, website traffic, and media coverage to gauge brand recognition growth.
      • Fan engagement: We track social media interactions, website engagement, and attendance at events to measure fan interest.
      • Sponsorship ROI (Return on Investment): We analyze the value generated by sponsorships, such as increased sales or brand awareness, to demonstrate the return you receive.

      By tracking these metrics, we can adjust your campaign in real-time to ensure it’s meeting your objectives.